The Story Behind Ultimate Kids: How We’re Changing School Sport

Every organisation has a story, and at Ultimate Kids, ours is about passion, community, and a genuine belief in the power of play. Founded with the mission to keep children active, engaged, and excited about physical activity, we’ve grown from humble beginnings into Merseyside’s trusted PE partner and holiday multi sports camp provider.

Our journey began when we noticed a gap in consistent, quality PE support for primary schools. Coaches came and went, and many children missed out on meaningful sport experiences. That’s when we stepped in, not just to coach, but to become true partners with schools. We focus on long-term relationships, year-round support, and tailored programmes that meet the needs of every child.

Along the way, we’ve embraced innovation, from the Growth Zone carousel activities to our Think Box workshops, blending fun with learning in ways that help children develop life skills alongside physical fitness.

Our holiday camps are an extension of this ethos, designed to be more than just childcare. They’re a place where friendships blossom, confidence grows, and every child leaves feeling like an Ultimate Kid.

We’re proud of our community, our staff, and most of all, the children we serve. Because at the heart of Ultimate Kids is a simple belief: active kids are happy kids, and that’s a future worth investing in.